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Animated Explainer Videos

We all have an idea of what makes our business unique, a little something special that distinguishes us from our competition.

We can probably point to our most compelling selling points, or even pitch them to a customer face to face. However, our beautifully crafted message seems to lose much of its polish when we sit down to create compelling on-line marketing, or advertising copy.

We’ve all been there, hours obsessing over a headline, strapline, or call to action, while struggling to write what can’t really be written. We’re striving for a clarity that will give our cherished brand, product or service the punch to penetrate the noise – and get our message in front of our potential customers.

All because we’re sure that if the world only knew what we do, and how good we are at doing it, then everyone wins. And of course we need to achieve all of that on a tight budget, with a high probability of success, and we’ve not quite mastered that particular magic trick to date.

A quick search for Explainer Videos throws up some apparently “too good to be true” stat’s, a longer more thorough search confirms that we might just be onto something. Google rankings, conversion and recall rates, ROI and sharing via social media all substantially out-performing other forms of marketing. 

And the best is yet to come, explainer videos grab the viewers attention for long enough to get your message across in a way that is unique to your brand – and if done well, they can even make complex concepts easy to understand, compelling and memorable.

Animated explainer videos enable us to create “small worlds”, a unique environment where we get to craft every aspect of the message and messenger, it’s this creative power that lies at the heart of the most persuasive of marketing tools. We can then repeat the message across our social media platforms, perhaps using small segments to gain exposure and engagement, or on email footers for example.

We all respond well to a business who has identified a particular need we have (whether we knew it or not), develops a solution and then grabs our attention with an offer we can’t refuse. Making it all so easy for us, this is where brand loyalty starts.

So if “it depends” is the answer, the question is possibly “how much does an explainer video cost”? There are many variables in creating a video, some are obvious such as run time, and others less so such as type and style of animation, characterisation etc.

We work to a specific process, and the first step is an old fashioned conversation, this is where we try to get a feel for what may be suitable for your needs, and of course budget. There’s never been a better time to tell your story about what makes your business a bit special – and find the people eager to listen.